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Hasan Jaffal

Director of Data | Head of Data Engineering, Data Science & Analytics

Luxembourg · +352 691 997 601 · jaftalks@gmail.com · LinkedIn

Executive Summary

International data and AI leader heading analytics and data services for a 32-country network across EMEA, LATAM, and APAC. Accountable for turning a multi-billion-dollar operations and loss cost base into decision intelligence, automation, and measurable P&L impact on petabyte-scale data and billions of events.

Owns data strategy, AI strategy, and the analytics roadmap for core operational processes, from planning and forecasting to performance management and exception handling. Provides technical leadership across data engineering, data platforms, and data science: reviewing design documents for models and major analytics features, setting expectations for data quality, freshness and reliability, and partnering closely with principal engineers on complex architectures.

Partners with VP/SVP leaders in Operations, Finance, and Technology on investment prioritisation, operating model design, and large-scale transformation. Experienced in leading globally distributed teams and in mission-driven, volunteer governance settings.

Professional Experience

Amazon — International Analytics & Data Services

Luxembourg

Head of International Analytics and Data Services, May 2025 – Present

  • Lead the International analytics organisation for 21 countries across EMEA, LATAM and APAC, supporting a multi-billion-dollar business with data-driven decision-making.
  • Act as a thought partner to senior Product, Operations and Finance leaders, using analytics to shape strategy, surface opportunities and challenge assumptions.
  • Manage a team of 3 senior managers and a wider organisation of ~27 analysts, analytics engineers and data professionals, organised in embedded analytics pods aligned to key domains.
  • Expand analytics focus from operational optimisation to broader business optimisation, supporting initiatives in network design, cost management, risk, and customer experience.
  • Define and refine key metrics, measurement strategies and KPI frameworks used by executives and cross-functional teams to track performance and make trade-offs.
  • Drive improvements in documentation, standardisation and enablement for analytics, making self-service and reusable assets a core part of how the organisation operates.
  • Partner with central data engineering and data platform teams on the evolution of the analytics stack on AWS (S3, Redshift, RDS and related services), ensuring data models and pipelines support fast, reliable analysis at scale.
  • Collaborate with data science teams to turn advanced models into usable analytics outputs and decision tools for product and business stakeholders.

Head of EMEA Data Services & Analytics, Dec 2022 – Apr 2025

  • Led the EMEA analytics and data services function for 500+ sites across 13+ countries, providing embedded analytics support to regional leadership and functional teams.
  • Built a product-style operating model for analytics with clear domains, backlogs and roadmaps, aligned to the priorities of Product, Operations and Finance stakeholders.
  • Developed scoring and prioritisation frameworks that guided where to focus resources across markets and initiatives, improving efficiency and business impact.
  • Standardised core metrics, dashboards and definitions, reducing conflicting views of performance and speeding up decision-making across countries.
  • Mentored analytics leads and senior ICs, raising the bar on analytical rigor, stakeholder influence and communication.
  • Worked with distributed teams and near/offshore resources, establishing common ways of working and ensuring consistent quality across locations.

Senior Product Manager — Data & Analytics, Jan 2020 – Nov 2022

  • Led product strategy and delivery for analytics platforms used by 500+ sites in 13+ countries, covering operational performance, vendor spend and service quality.
  • Owned the full analytics product lifecycle: identifying opportunities with stakeholders, defining metrics and success criteria, prioritising work, and leading delivery and rollout.
  • Drove high-impact analyses and initiatives, including an ML and computer-vision–based anomaly detection product that created an estimated $50M+ yearly benefit.
  • Designed and launched a global knowledge and best-practice platform that reduced non-productive time for frontline teams by 18% and improved adoption of analytics.
  • Used experimentation (A/B testing, controlled rollouts) to validate changes, de-risk launches and focus investment on the most impactful features.

Nabed Health Education Solutions

Lebanon

Chief Product and Services Officer, Jul 2018 – Dec 2019

  • Owned strategy and delivery for a multi-country digital health platform reaching 300M+ Arabic-speaking users.
  • Led cross-functional teams (product, data, engineering, content) across 4 countries, using data on usage and outcomes to drive roadmap decisions.
  • Worked with institutional clients (health organisations, NGOs) to define success metrics and reporting requirements, ensuring analytics supported programme goals.

ArabiaGIS

Lebanon

Head of PMO & Chief Product Officer, Jan 2007 – Jun 2018

  • Led the product portfolio and PMO for analytics and geospatial platforms used by governments, NGOs and enterprises.
  • Oversaw multiple product lines and client projects, using data to track adoption, performance and impact, and to prioritise investment.
  • Built and scaled delivery processes, governance and multi-disciplinary teams, improving predictability and customer satisfaction.

Community & Governance

PMI Lebanon Chapter — Vice President of Administration, 2013

Elected board member responsible for governance and administration for the Project Management Institute Lebanon Chapter. Led regional-scale initiatives to improve chapter operations, member engagement and programme delivery.

Public Speaking & Volunteering

Frequent volunteer speaker on topics including public governance, monitoring and control, online image building, community engagement and agile project management.

Education & Certification

B.S. in Computer Science, 2006 Lebanese University

Project Management Professional (PMP), 2012 Project Management Institute

Languages

English — C1 · Arabic — Native · French — B2 · Luxembourgish — A2